Nissan Canada Enhances Car Buying Experience with New E-Commerce Platform

Mississauga, Ont. – Nissan is pleased to announce the launch of its enhanced E-Commerce platformOpens in a new tab, aimed at providing customers across Canada with a more streamlined owning journey. Offering unparalleled flexibility and convenience, this innovative platform empowers customers to reserve their vehicle online, setting new standards for accessibility and ease.

“Our new E-Commerce platform underscores Nissan’s steadfast dedication to our customers, prioritizing their needs and preferences in every aspect of our operations. With this innovative platform, our aim is to offer greater convenience and flexibility, empowering customers to navigate their car owning journey with ease. It’s about providing a seamless and personalized experience that aligns with the evolving expectations of today’s consumers,” explains Steve Milette, President of Nissan Canada Inc.

The enhanced E-Commerce platform provides customers with unprecedented flexibility, allowing them to commence their vehicle reservation online, anytime, anywhere, with the power akin to having a showroom at their fingertips 24/7. To kickstart their reservation, customers can reserve their desired vehicle with a 100% refundable deposit of $500 or $1,000, facilitating a seamless transition from browsing to ownership.

Nissan’s commitment to customer satisfaction is evident throughout the journey, from configuring and selecting their preferred vehicle to accessing full customization options, ensuring a personalized experience on the customer’s terms. The revamped Owners Portal offers customers visibility into their order status, ensuring transparency and peace of mind. Additionally, customers retain the flexibility to cancel their order at any point directly through the portal.

Customers receive regular status updates via email, providing a comprehensive overview of their reservation from start to finish, aligning with Nissan’s dedication to transparency.

The E-Commerce platform enhances dealership’s online presence, extending a 24/7 showroom beyond physical locations. Customers can initiate their reservation online and prepare to finalize at their dealership, reducing the time required for in-person transactions at dealerships. All transactions are seamlessly finalized at the customer’s local dealership, ensuring personalized support and service throughout the purchasing process.

To learn more about the new Nissan Canada’s E-commerce platform and explore the services offered, visit